Industry

What to Know This Week: June 1

  • Upcoming webinar: Join Brett alongside marketing experts from Gorgias, Sendlane, Grin and Nosto for DCTX’s upcoming webinar on Gen Z.  We'll cover the best marketing strategies to reach Gen Z, including how to attract and engage with them in a meaningful way | Thursday, June 9 at 12pm PST/3pm EST. Sign up here.
  • Marketing and Gen Z: In the meantime, read up on Gen Z and why this up-and-coming generation is critical to your brand’s future (hint: they currently have the highest spending potential!). Check out our blog post here.
  • TikTok Media Tracking: ICYMI, TikTok Media Tracking is now live! This new update allows you to automatically track when influencers publish content with your selected brand hashtags on TikTok. Read more about it!
  • Speaking of TikTok: In honor of Pride Month (which kicks off today), they’re launching a series of events – both digital and IRL – in support of LGBTQ+ initiatives, including special live-streamed events on the platform as well as being the official sponsor for the LA Pride Parade and Festival, June 10-12. Follow the hashtag #ForYourPride or visit here for more info.

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