What to Know This Week: August 22

  • On the blog: You. Need. UGC! UGC is an extremely powerful tool, and one that can really elevate your brand’s social media presence while showing off your best asset: your own customers. Check out our best strategies for using UGC to your best advantage:
  • Industry: It looks like TikTok is taking over, at least when it comes to influencer marketing! A recent report announced that TikTok is set to surpass both Facebook and YouTube in influencer marketing spend by the year 2024. TechCrunch has all the details:
  • Reminder! Our integration with Attentive is currently in beta and officially launching soon! But Attentive customers can start collecting Instagram and TikTok handles in your Attentive forms to trigger Journeys with insights and mention events syncing back to Attentive. Visit our help article to get started now:

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