Shopify Master Class: Influencer Marketing with Gatsby
In Gatsby’s Shopify Master Class episode, Brett explains why influencer marketing is more important than ever right now and how you can scale community management and ambassador programs using tools like Klaviyo, Omnisend, Gorgias, Yotpo, Sailthru and Loyalty Lion that you already have in your Shopify environment. As Facebook and Instagram ads become less effective at driving conversions, it’s become more important to look at new ways to reach consumers. Enter micro-influencer marketing. Gatsby makes it possible to tap into your most effective micro- and nano-influencers through automation within your own customer and website visitor base. At the link below, Brett shares his best strategies for leveraging an army of advocates through Instagram, TikTok and more.