Platforms like Instagram are driving social discovery, but measuring and using influence the right way is a challenge for brands who don't want to be phony about it.
There are over one billion people on Instagram every day. Last year, brands spent approx. $7+billion to reach them. The new evolution of social marketing is challenging for brands.
Solutions in this highly fragmented market range from manual engagement tools, to expensive ads that charge per click, and even agencies representing influencers who don't even use the products they endorse.
The bottomline is that marketers, media buyers and brands are figuring things out as they go. They don’t know where to invest, and more importantly how to measure their return. Well, until now.